8 takeaways from a creators mastermind

lessons from 48 hours in Austin, Tx

read time: 5 minutes 

Welcome to The Movement Memo, a bi-weekly newsletter where I share actionable tips to help you live your best day ever, every day.

Today's Programming 

  • Movement: Up and down 

  • Quote: Cook on the creative process

  • Lesson: 8 takeaways from a 48-hour creator mastermind 

  • Optimization: My travel gym equipment

Today's Movement 

For time:
21-18-15-12-9-6-3
Single Arm Dumbell Snatch

3-6-9-12-15-18-21
Toes-to-bars

♀ 35 lb
♂ 55 lb

48 Hours Creators Mastermind in Austin, TX.

Today's Quote

"Creativity is inventing, experimenting, growing, taking risks, breaking rules, making mistakes, and having fun".

--Mary Lou Cook 

The creative process is non-linear.

Creating anything meaningful takes time.

It get’s messy and you have to explore paths that do not workout.

You have to push limits and go against the grain.

In the end you find your way to something that hasn’t been seen before.

You take an idea from your mind and bring it into this world.

Today's Lesson Learned

I just wrapped a 48-hour Creators Mastermind in Austin, TX. 

A one-day in-person working session brings more clarity than 12 hours of calls.

We set goals for the next 12 weeks, got granular on our creative processes, and blew them up. 


8 Key Takeaways From a 48 Hour Creators Retreat In Austin, TX.

  1. In-person is unmatched.

    • No matter how good remote work gets it will never replace face-to-face time
    • In-person engagements are a force multiplier for action
    • Especially in this world where virtual is the new “default”
    • One well-positioned meeting > and an entire month of solo collaboration

    The ROI on time spent in person is infinite

  2. We fall to the level of our systems.

    • Most creatives hate systemized decision rules because they take away from the “art”
    • But creating every single day is extremely difficult when you rely merely on your intuition.
    • The best in the world build their creativity muscle by removing limitations and creating systems to allow them to tap into their creative flow.

    ***In Wednesday's issue, I wrote about the Mind-Exerecise Relationship and how it is my ultimate creativity hack.

  3. Feedback and ownership are the ultimate cheat codes.

    • Leave your ego at your door. The more your brand scales, the less time we have for personal agendas.
    • The feedback loop on social is so fast, you post and get data on how your audience resonates with it in real-time
    • When people see you make mistakes, address them, and move on you connect with your audience in a humanizing way that builds trust.

    Taking responsibility for where you fall short is the only “hack” to growth.

  4. Keep it simple.

    • Never in the history of the world has it been easier to differentiate.
    • All you have to do is the basics. It’s simple, yet difficult (which is why no one does it).
    • Be ruthlessly authentic and keep your audience centric at all costs.

    Rule of Thumb: If you can’t explain the problem, solution, and process to a fifth grader you aren’t an expert on the topic, and probably shouldn’t be giving advice on it.

  5. Growth feels non-linear.

    • People have a cognitive bias that leads them to believe that growth will be linear. A Harsh Truth: It never is.
    • Success comes in a few fat-tail moments where everything feels really easy and you experience hockey stick growth for a short time.
    • You inevitably hit a plateau; where what got you here, won’t get you there. (And you need to dive into the boring, non-fun work).
    • These plateaus represent a disproportionate amount of time; this is were 90% of life occurs.

    But it is this moment when progress can’t be felt that prepares you for your next fat-tail moment.

  6. Boring is where you differentiate.

    • Details matter and the “little things” become your moat.
    • The best in the world have mastered the “boring” fundamentals and do them unconditionally well at an uncommon rate.
    • If you want to differentiate you don’t need to reinvent the wheel; all you need is to go back to the basics.

    People (and brands) don’t because it’s one boring and two hard. Master this and you will build an incredible reputation.

  7. Energy comes and goes. Make discipline your North Star.

    • Everyone has good days. Everyone has bad days.
    • The difference between the elite and the average is their ability to show up and perform on the days where they don’t want to get out of bed.
    • If you rely on energy and motivation you will fall short of your goals.

    Consistent predictability  > intermittent genius

  8. Your team is the most precious asset.

    • Protect and reward your team at all costs.
    • You can’t accomplish anything meaningful without those around you.
    • Make them feel seen, heard, appreciated, and remembered at all costs.

    Incentives tied to the brand's long-term success is the way to generate the greatest enterprise value in the long term.


None of these are revolutionary. But that makes them all that much more important to remember. 

Today's Optimization


Everyone who knows me knows that I am huge on routines and building my day around my list of Tiny Wins. I love to travel because seeing new places, being around new people, and mixing up my environment inspires me and boosts my creativity. However, I hate how travel impacts my ability to train, which is why I always keep a RX Smartgear jump rope in my travel bag.

It removes any doubt about whether or not I will be able to get to a gym for a workout and allows me to train wherever I am. Plus, I like to control everything about my training. I don’t want to rely on a gym to “maybe” have the right-sized rope for me. I want to control the controllable, and keeping my RX Smartgear with me is a little thing, but it adds up over time. Today RX Smartgear is offering  Movement Memo subscribers a deal: 15% off your purchase using code “

Training with my RX Smeartgear Jump Rope.

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Publisher: Eric Hinman

Editor-in-chief: Bobby Ryan